A family business with 25+ years in German food retail.
We know what a category buyer needs to see before a product moves onto a shelf. For manufacturers outside Germany, that is the part of the market that is hardest to see.
Three managing directors. One family.
- Joel PetryManaging Director
- Patrick PetryManaging Director
- Jennifer PetryManaging Director
Ostercappeln, Lower Saxony, northern Germany
Every good product deserves a shelf.
We started Storeline Consulting because we kept seeing the same thing: excellent products that never made it into German grocery retail. Not because they were wrong for the market, but because nobody showed the manufacturer how the market decides.
A sauce from Thailand, a snack from Chile, a drink from the Gulf: none of that is foreign to a German shopper anymore. What is foreign is the German food retail system itself. Four retail groups, a price logic set by the discounters, and buyers who don't answer brands they don't know.
We work with food and beverage manufacturers from Asia, the Middle East, North America and South America. Any product with real quality behind it deserves a serious shot at that shelf. The product should decide, not the process.
We'd rather tell you early than let you pay late.
Before we approach a single buyer, we review your product the way a category buyer at REWE, EDEKA, ALDI, Lidl or Kaufland would: shelf price, margin structure, category fit, compliance. We walk the stores ourselves and benchmark you against what is actually on the shelf. If the honest answer is "not in this form" or "not at this price", you hear it before the money is spent.
- 01Packaging redesignedbefore anyone checked the category.
- 02Certificates orderedfor the wrong retailer.
- 03Containers bookedagainst a listing that was never realistic.
- 04Trade fair budgets spentin front of the wrong audience.
Wrong packaging, wrong certificates, wrong container: caught before you pay for it.
A partner, not a service provider.
- Few clients, direct contact
We work the way a family business works. No account managers in between: you talk to the people who decide.
- With you in the buyer meeting
We prepare the pitch, sit at the table, negotiate the terms and stay on the case through to the listing, and beyond it, when the harder work of holding shelf space begins.
- Paid when you are listed
Most of what we earn depends on your product actually being listed in German retail. If it isn't, we haven't done our job. That is why manufacturers treat us as part of their export team.
Next step
Tell us about your product.
We'll review your details and reply within two business days.