From category report to listing agreement.
Four services, one family team. Each one ends in something you can hold: a report, a pitch, a signed agreement, a plan for the years after.
-
Category analysis
Assortment structure, price corridor and the gap your product could fill at REWE, EDEKA, ALDI, Lidl and Kaufland. You get a clear answer before you invest further.
What you receive
- Category report
- Price corridor
- Go or no-go recommendation
-
Buyer pitch
Listing documents built the way buyers think: margin, rotation and category contribution, not brand storytelling.
What you receive
- Pitch deck
- Price sheet
- Sample logistics plan
-
Negotiation
We sit in the buyer meeting and negotiate the conditions, the promotion calendar and the listing agreement itself.
What you receive
- Terms overview
- Meeting protocol
- Listing agreement
-
After the listing
We stay after the listing, not just up to it: annual negotiations, promotions and range extensions, with one contact who already knows your category.
What you receive
- Annual plan
- Promotion calendar
- Range roadmap
How we charge.
A fixed analysis fee
Scoped to your product and target category on the first call. No surprises later.
No listing, no commission.
Everything after the analysis is success-based. We only earn once your product is listed, so our interest is the same as yours.
Frequently asked.
How long does a listing take?
Timelines depend on retailer and category, but plan for several months from the category analysis to a signed listing agreement. The large German grocery groups buy in fixed windows, not on demand.
Do we need IFS or BRC certification?
Yes. German retailers treat it as an entry condition, not a differentiator. Our article on IFS, BRC and LMIV explains what they check.
What does the analysis phase cost?
Phase 1 is a fixed fee, scoped to your product and target category during the first call. Everything after phase 1 is success-based.
Which manufacturers do you work with?
Established food and beverage manufacturers with production capacity and export experience. If your product isn't ready for German retail yet, we tell you before you spend money on the analysis.
Do you also handle private label?
We focus on branded listings. Private label requests are assessed case by case on the first call.
Next step
Tell us about your product.
We'll review your details and reply within two business days.
Tell us about your product