How German food retail actually decides.

Reference articles for export managers who want to understand the market before the first buyer meeting.

Market structure

German food retail: the four groups that decide

REWE, EDEKA, the Schwarz Gruppe and ALDI: how each one is structured, who you actually pitch to, and how much room they have to say yes.

7 min read Read the article

Compliance
IFS, BRC and LMIV: what German retailers require

The certification and labelling baseline before a buyer meeting is even worth scheduling.

8 min read Read the article
Listing process
The German retail listing process, step by step

Who decides, when the buying calendar opens, and what happens after the listing.

7 min read Read the article

Coming next.

Pricing for German retail: why the discounter sets your ceilingIn preparation
Private label vs. own brand in GermanyIn preparation
Exporting food to Germany: documents, customs, logisticsIn preparation

Next step

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